We help brands speak human​

Assess Your Situation Readiness in Minutes

Clarity, trust, and engagement start here.

Most organisations in complex situations have more story assets than they realise. And more gaps than they'd like to admit. This ten-minute diagnostic tells you exactly where you stand across three dimensions: strategic clarity, story assets, and organisational readiness. You'll get a personalised score, a honest assessment of your gaps, and a clear next step.

Your answers are confidential. We use them to generate your personalised report and, if you'd like to talk, to have a more informed conversation. We don't share or sell your data.

Who we are

We’re The Bakery

The Bakery is a strategic communications company that uses documentary storytelling to help organisations in complex situations build genuine trust with the people who matter most to them. We work with government, infrastructure, NFP, and purpose-driven organisations across Australia, in situations where the gap between what an organisation does and what its stakeholders believe is costing real money, real relationships, and real progress. We are not a video production company. We are not a PR firm. We sit deliberately in between: bringing editorial instinct, strategic thinking, and camera access to situations that need all three. The Situation Readiness Score is how we start that conversation honestly.

Are you Situation-Ready?

Take the free Situation Readiness Score now for a clear, actionable snapshot of your communication strengths and opportunities.

It’s quick, insightful, and gives you the next step toward authentic engagement.